Green Monday is a retail industry term referring to one of the biggest online shopping days of the year, typically falling on the second Monday of December. The term was coined by eBay in 2007 after noticing a significant surge in online sales on that particular day. It is considered one of the last major online shopping days before Christmas, as it marks the deadline for many shoppers to order gifts online with guaranteed delivery by Christmas Eve.
Key aspects of Green Monday include:
- Timing: It usually occurs around the second Monday in December, about 10-15 days before Christmas, making it one of the last opportunities for shoppers to take advantage of online deals and still receive their purchases in time for the holidays.
- Online Sales: Retailers often promote Green Monday with special deals, discounts, and promotions to encourage consumers to make last-minute purchases. It has become a significant day for e-commerce, second only to Cyber Monday in terms of sales volume during the holiday shopping season.
- Consumer Behavior: Many shoppers who might have missed Black Friday or Cyber Monday use Green Monday as their last chance to shop online, especially for those concerned with shipping times and ensuring their gifts arrive before Christmas.
- Economic Impact: Green Monday has grown in importance over the years as online shopping has become more prevalent. Retailers see it as a critical day for driving sales during the holiday season, and it often generates billions of dollars in online sales.
In summary, Green Monday is a key date in the holiday shopping calendar, especially for online retailers, as it represents a final push for sales before the shipping window for Christmas deliveries closes.
